ebooks and download videos Search All  Title  Author 
Home / Nonfiction / Political Science / Political Process / Elections

Electing a President: The Markle Commission Research on Campaign '88

| £23.29 | €26.19 | Ca$37.78 | Au$37.29
by Bruce Buchanan
What is this?DRM-EPUB | by download   add to wish list
Electing a President: The Markle Commission Research on Campaign '88 by Bruce Buchanan

The image of a prison with a revolving door helped George Bush win the presidency in 1988, but did negative advertising damage the electoral process itself? Why did campaign '88 represent an all-time low in the minds of many voters? These are some of the questions that impel this thought-provoking analysis of the 1988 presidential election, sponsored by the John and Mary R. Markle Foundation. Using extensive empirical studies of the candidates, the media, and the voters, Bruce Buchanan, executive director of the Markle Commission on the Media and the Electorate, traces the roots of popular dissatisfaction with the 1988 election. Buchanan argues that the campaign drifted too far from popular ideals of how democratic processes ought to work-that the substitution of negative advertising and quickie "sound bites" for reasoned debate on national problems and issues alienated much of the electorate, causing the lowest voter turnout in sixty-four years. Negative campaigning, however, cannot bear the full blame for the 1988 election. While the Markle Commission offers specific recommendations for improvements in candidate and media performance, the great need, says Buchanan, is for voters to reclaim the electoral process, to insist that candidates and the media give enough information about positions and programs for voters to make informed choices. Voters need to be educated out of the idea that democratic elections and representative government can somehow occur without the participation of ordinary citizens. At a time when the American democratic process is being used as a model by newly independent nations around the world, it is particularly appropriate to ask how well it works at home. Electing a President does just that.

To view this DRM protected ebook on your desktop or laptop you will need to have Adobe Digital Editions installed. It is a free software. We also strongly recommend that you sign up for an AdobeID at the Adobe website. For more details please see FAQ 1&2. To view this ebook on an iPhone, iPad or Android mobile device you will need the Adobe Digital Editions app, or BlueFire Reader or Txtr app. These are free, too. For more details see this article.

SHARE  Share by Email  Share on Facebook  Share on Twitter  Share on Linked In  Share on Delicious
or call in the US toll free 1-888-866-9150 product ID: 641275

Ebook Details
Size: 1.7 MB
Publisher: University of Texas Press
Date published:   2014
ISBN: 9780292768482 (DRM-EPUB)

DRM Settings
Copying:not allowed
Printing:not allowed
Read Aloud:  not allowed

This product is listed in the following categories:

Nonfiction > History > United States > 20th Century
Nonfiction > Political Science > Political Process > Elections

This author has products in the following categories:

Nonfiction > Political Science
Nonfiction > Education > Teaching Methods & Materials > Arts & Humanities
Nonfiction > Political Science > Political Process > Elections
Nonfiction > History > United States > 20th Century

If you find anything wrong with this product listing, perhaps the description is wrong, the author is incorrect, or it is listed in the wrong category, then please contact us. We will promptly address your feedback.

Submit 5 page SummaryWhat is this?

© 2016