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Encyclopedia of E-Commerce Development, Implementation, and Management

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by In Lee
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Encyclopedia of E-Commerce Development, Implementation, and Management by In Lee

The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce. The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals. .

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Ebook Details
Pages: 2375
Size: 116.1 MB
Publisher: Business Science Reference
Date published:   2016
ISBN: 9781466697881 (DRM-PDF)

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This product is listed in the following categories:

Nonfiction > Computers > Electronic Commerce
Nonfiction > Business & Economics > E-Commerce
Nonfiction > Business & Economics > Commerce

This author has products in the following categories:

Nonfiction > Business & Economics > Leadership
Nonfiction > Business & Economics > Information Management
Nonfiction > Technology > Telecommunications
Nonfiction > Non-Classifiable
Nonfiction > Business & Economics > Commerce
Nonfiction > Business & Economics > Management
Nonfiction > Business & Economics > E-Commerce
Nonfiction > Business & Economics > Industrial Management
Nonfiction > Computers > Interactive & Multimedia
Nonfiction > Business & Economics > Economics > Comparative
Nonfiction > Technology > Mobile & Wireless Communications
Nonfiction > Business & Economics > Knowledge Capital
Nonfiction > Technology > Electronics
Nonfiction > Technology
Nonfiction > Computers > Electronic Commerce
Nonfiction > Political Science
Nonfiction > Business & Economics
Nonfiction > Computers
Nonfiction > Computers > Hardware
Nonfiction > Computers > Hardware > Handheld Computing
Nonfiction > Computers > Social Aspects > Human-Computer Interaction
Nonfiction > Business & Economics > Development > Business Development
Nonfiction > Business & Economics > Development > Sustainable Development
Nonfiction > Business & Economics > Operations Research
Nonfiction > Computers > Business Software > Business Intelligence Tools
Nonfiction > Computers > Internet > World Wide Web > Social Networking
Nonfiction > Computers > Data Processing
Nonfiction > Computers > Data Transmission Systems > Wireless

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