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e-Retailing

$68.95
| £57.00 | €65.38 | Ca$93.84 | Au$91.69
by Charles Dennis & Tino Fenech & Bill Merrilees
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e-Retailing by Charles Dennis & Tino Fenech & Bill Merrilees

Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-retailing is now firmly established in global business, promising growth rates that will continue to rise globally.

This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. By identifying and explaining the underlying principles of e-retailing and its relationship with conventional retail methods, this research-based book leads readers through this exciting and emerging subject. Throughout, case studies are explored, including:

  • Ipod
  • Nike
  • Amazon
  • e-Bay
  • McDonald's
  • Nokia.

With accessibly written features such as key learning points, questions, think points and further reading, e-Retailing is core reading for anyone using, studying or researching the internet or e-retailing.


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Ebook Details
Pages: 320
Size: 1.5 MB
Publisher: Routledge
Date published:   2004
ISBN: 2370005393215 (EPUB)

This product is listed in the following categories:

Nonfiction > Business & Economics
Nonfiction > Business & Economics > E-Commerce
Nonfiction > Business & Economics > Marketing

These authors have products in the following categories:

Nonfiction > Business & Economics > Economics
Nonfiction > Business & Economics
Nonfiction > Business & Economics > E-Commerce
Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > E-Commerce > Internet Marketing

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03/23/2017
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