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Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving

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by Noah Fleming
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Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving by Noah Fleming

All businesses love to attract a new audience for their products and services. But peer beneath the surface, and the picture is far less rosy: most new customers fail to return, and chasing after them becomes a significant revenue drain. Evergreen argues the need to cultivate deeper and more profitable relationships with loyal customers. These are the people who keep companies flourishing, in every economic condition-and focusing on them is the path to sustainable growth and success. Filled with stories and examples, the book explains how to merge the personal touch with high-tech tools to truly engage customers and forge lasting bonds and steady profits.

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Ebook Details
Pages: 288
Size: 1.4 MB
Publisher: Amacom
Date published:   2015
ISBN: 9780814434444 (DRM-EPUB)

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This product is listed in the following categories:

Nonfiction > Business & Economics
Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > Customer Service

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