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Everyday Media Culture in Africa: Audiences and Users

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by Wendy Willems
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Everyday Media Culture in Africa: Audiences and Users by Wendy Willems

African audiences and users are rapidly gaining in importance and increasingly targeted by global media companies, social media platforms and mobile phone operators. This is the first edited volume that addresses the everyday lived experiences of Africans in their interaction with different kinds of media: old and new, state and private, elite and popular, global and national, material and virtual. So far, the bulk of academic research on media and communication in Africa has studied media through the lens of media-state relations, thereby adopting liberal democracy as the normative ideal and examining the potential contribution of African media to development and democratization. Focusing instead on everyday media culture in a range of African countries, this volume contributes to the broader project of provincializing and decolonizing audience and internet studies.

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Ebook Details
Pages: 274
Size: 1.3 MB
Publisher: Routledge
Date published:   2016
ISBN: 9781315472751 (DRM-EPUB)
9781315472768 (DRM-PDF)

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This product is listed in the following categories:

Nonfiction > Social Science > Media Studies
Nonfiction > Social Science > Third World Development
Nonfiction > Language Arts & Disciplines > Communication

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12/08/2016
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