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Football Goes East: Business, Culture and the People's Game in East Asia

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by John Horne & Wolfram Manzenreiter
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Football Goes East: Business, Culture and the People's Game in East Asia by John Horne & Wolfram Manzenreiter

Global popular culture and big business have revolutionised the East in a generation. Football, Sport of the masses and now commercial super power, has travelled with this tide of change in the East in its own right.

The development of football as a major participatory sport in Japan, Korea and China makes it an ideal case study for analysis of the complex relationship between sport, culture, society and economy in the East. Football is also a useful entry point for examination of the phenomena of increasing globalisation, and this theme is widely discussed.

This broad ranging collection of essays includes:

- Social change and national identity
- Women's football and gender traditions
- Finance and investment in football
- The development of professional football
- Football and the media
- Football Fans, 'hooligans' and soccer supporter culture

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Ebook Details
Pages: 288
Size: 2.7 MB
Publisher: Routledge
Date published:   2004
ISBN: 2370005480922 (EPUB)

This product is listed in the following categories:

Nonfiction > Sports & Recreation
Nonfiction > Sports & Recreation > Soccer
Nonfiction > History > Asia > China

These authors have products in the following categories:

Nonfiction > History > Modern > 20th Century
Nonfiction > History > Military > World War I
Nonfiction > Non-Classifiable
Nonfiction > History > Europe
Nonfiction > Political Science > Political Ideologies
Nonfiction > Social Science > Sociology
Nonfiction > Political Science > Globalization
Nonfiction > Sports & Recreation
Nonfiction > Sports & Recreation > History
Nonfiction > Sports & Recreation > Olympics
Nonfiction > Sports & Recreation > Sociology of Sports
Nonfiction > Social Science > Anthropology > Cultural
Nonfiction > Sports & Recreation > Football
Nonfiction > Social Science
Nonfiction > Sports & Recreation > Soccer
Nonfiction > History > Asia > China

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