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For God's Sake: An Adman on the Business of Religion

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by Ambi Parameswaran
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For God's Sake: An Adman on the Business of Religion by Ambi Parameswaran

An adman constantly strives to connect market research data to insight on a winning campaign. Ambi Parmeshwaran has developed a fascination for how Indians are getting more religious but also more consumption driven. Combining his thirty- year experience as an adman with a lifelong passion for religious studies, Ambi seeks to answer questions like: • Why has the bindi disappeared from advertisements? • How did Akshaya Trithaya become such a big deal? • What makes Lord Shiva so cool? • How did a Chennai-based department store start the New Year's Sale phenomenon? • Are Muslims more open-minded shoppers? • Why do people who have no interest in using an MBA degree still get an MBA degree? • How did the Manusmriti do a disservice to Hindu women? • What can Harvard Business School learn from the Kumbh Mela? Ambi has filled this book with personal stories, anecdotes, lessons and excerpts from research and other publications. This book is a treat for anyone interested in how religion has evolved and how clever marketers have ridden the wave by tailoring their produc

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Ebook Details
Pages: 272
Size: 1.3 MB
Publisher: Penguin
Date published:   2015
ISBN: 9789351186083 (DRM-EPUB)

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