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Fundamentals of School Marketing

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by Johanna M. Lockhart
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Fundamentals of School Marketing by Johanna M. Lockhart

Fundamentals Of School Marketing is designed to help school administrators apply the knowledge and tools used successfully in the private sector to organize, implement, and maintain an integrated marketing program that achieves their particular goals. Success in any complex endeavor requires an understanding of the fundamentals. Likewise, successful school marketing requires an understanding of the basic principles of integrated marketing. Fundamentals of School Marketing presents the basics of integrated marketing without jargon, theory, or debate over the merits of the latest marketing trend.

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Ebook Details
Pages: 150
Size: 3.9 MB
Publisher: Rowman & Littlefield Publishers
Date published:   2016
ISBN: 2370007622542 (DRM-EPUB)
9781475829976 (DRM-PDF)

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This product is listed in the following categories:

Nonfiction > Business & Economics > Marketing
Nonfiction > Education > Administration

This author has products in the following categories:

Nonfiction > Education > Finance
Nonfiction > Education > Administration
Nonfiction > Business & Economics > Marketing
Nonfiction > Education > Organizations & Institutions

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09/25/2016
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