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Fundraising Management: Analysis, Planning and Practice

| £57.45 | €64.61 | Ca$93.21 | Au$91.98
by Adrian Sargeant & Elaine Jay
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Fundraising Management: Analysis, Planning and Practice by Adrian Sargeant & Elaine Jay

This is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, it provides a detailed overview of modern fundraising planning and practice, and analyzes critical issues as well presenting practical tools for campaign planning.

Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society, which illustrate the theories and bring the topic to life. A truly groundbreaking analysis, this text works through the planning stages of fundraising to give readers a rounded understanding of the topic, and is essential reading for students of fundraising and non-profit professionals alike.

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Ebook Details
Pages: 368
Size: 6.1 MB
Publisher: Routledge
Date published:   2004
ISBN: 2370005475713 (EPUB)

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This product is listed in the following categories:

Nonfiction > Business & Economics
Nonfiction > Business & Economics > Management
Nonfiction > Business & Economics > Nonprofit Organizations & Charities

These authors have products in the following categories:

Nonfiction > Business & Economics > Nonprofit Organizations & Charities
Nonfiction > Business & Economics > Small Business
Nonfiction > Business & Economics > Economics
Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics
Nonfiction > Business & Economics > Management

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