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Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing

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by Anil Kumar
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Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing by Anil Kumar

The decision-making process has become a challenge in modern organizations due to increased access to information and large data sets. When considering single-criteria problems, the decision making process is extremely intuitive. On the other hand, multi-criteria decision making, which involves several factors, requires further consideration and more sophisticated methods. Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment. Presenting timely research and case studies on practical implementation of such theories in the digital marketplace, this publication is designed for use by business professionals, executives, graduate-level students, and researchers. This research-focused publication features discussions on several key concepts useful for modern business professionals including decision-making models and fuzzy theory applied to internet marketing, consumer behavior, and the optimization of strategic marketing plans.

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Ebook Details
Pages: 300
Size: 11.1 MB
Publisher: Business Science Reference
Date published:   2015
ISBN: 9781466688094 (DRM-PDF)

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This product is listed in the following categories:

Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > Decision Making & Problem Solving
Nonfiction > Business & Economics > E-Commerce > Internet Marketing

This author has products in the following categories:

Nonfiction > Biography & Autobiography
Nonfiction > Self
Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > Decision Making & Problem Solving
Nonfiction > Business & Economics > E-Commerce > Internet Marketing
Nonfiction > Business & Economics > Marketing > Research
Nonfiction > Computers > Data Modeling & Design
Nonfiction > Science > Biotechnology
Nonfiction > Technology > Environmental
Nonfiction > Science > Environmental Science

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05/23/2017
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