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Handbook of Media Economics, vol 1A

$149.95
| £123.89 | €143.42 | Ca$203.80 | Au$202.73
by Simon P. Anderson
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Handbook of Media Economics, vol 1A by Simon P. Anderson

Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics.

The book spans the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The book provides a powerful introduction for those interested in starting research in media economics.

  • Helps academic and non-academic economists understand recent rapid changes in theoretical and empirical advances, in structural empirical methods, and in the media industry's connection with the democratic process
  • Presents the only detailed summary of media economics that emphasizes political economy, merger policy, and competition policy
  • Pays special attention to the economic influences of the Internet, including developments in social media, user-generated content, and advertising, as well as the Internet's effects on newspapers, radio, and television

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Ebook Details
Pages: 562
Size: 7.7 MB
Publisher: North Holland
Date published:   2015
ISBN: 9780444627247 (DRM-PDF)

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This product is listed in the following categories:

Nonfiction > Business & Economics > Advertising & Promotion
Nonfiction > Business & Economics > Free Enterprise
Nonfiction > Business & Economics > E-Commerce > Internet Marketing

This author has products in the following categories:

Nonfiction > Business & Economics > Economics
Nonfiction > Business & Economics > Economics > Microeconomics
Nonfiction > Business & Economics > Econometrics
Nonfiction > Business & Economics > Advertising & Promotion
Nonfiction > Business & Economics > Free Enterprise
Nonfiction > Business & Economics > E-Commerce > Internet Marketing

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01/24/2017
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