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Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics

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by Anil Kumar
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Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics by Anil Kumar

The success of any organization is largely dependent on positive feedback and repeat business from patrons. By utilizing acquired marketing data, business professionals can more accurately assess practices, services, and products that their customers find appealing. The Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics features innovative research and implementation practices of analytics in marketing research. Highlighting various techniques in acquiring and deciphering marketing data, this publication is a pivotal reference for professionals, managers, market researchers, and practitioners interested in the observation and utilization of data on marketing trends to promote positive business practices.

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Ebook Details
Pages: 428
Size: 20.6 MB
Publisher: Business Science Reference
Date published:   2016
ISBN: 9781522509981 (DRM-PDF)

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This product is listed in the following categories:

Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > Marketing > Research
Nonfiction > Computers > Data Modeling & Design

This author has products in the following categories:

Nonfiction > Biography & Autobiography
Nonfiction > Self
Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > Decision Making & Problem Solving
Nonfiction > Business & Economics > E-Commerce > Internet Marketing
Nonfiction > Business & Economics > Marketing > Research
Nonfiction > Computers > Data Modeling & Design
Nonfiction > Science > Biotechnology
Nonfiction > Technology > Environmental
Nonfiction > Science > Environmental Science

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12/03/2016
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