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Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement

$230.00
| £180.69 | €210.55 | Ca$318.78 | Au$315.28
by Norazah Mohd Suki
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Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement by Norazah Mohd Suki

Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy. The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships. Emphasizing critical topics in the field of consumer behavior research, this publication is a comprehensive resource for marketing professionals, managers, retailers, advertising executives, scholars, and graduate-level students in marketing, psychology, and MBA programs.

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Ebook Details
Pages: 374
Size: 10.9 MB
Publisher: Business Science Reference
Date published:   2016
ISBN: 9781522507475 (DRM-PDF)

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This product is listed in the following categories:

Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > Marketing > Direct
Nonfiction > Business & Economics > Consumer Behavior

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05/26/2017
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