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Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector

$335.00
| £265.40 | €304.45 | Ca$459.93 | Au$459.28
by Upendra Singh Panwar
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Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector by Upendra Singh Panwar

Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.

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Ebook Details
Pages: 492
Size: 16.1 MB
Publisher: Business Science Reference
Date published:   2016
ISBN: 9781522501442 (DRM-PDF)

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This product is listed in the following categories:

Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > Consumer Behavior
Nonfiction > Business & Economics > Industries > Service Industries

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05/29/2017
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