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Handbook of Tourist Behavior: Theory & Practice

$54.95
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by Metin Kozak
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Handbook of Tourist Behavior: Theory & Practice by Metin Kozak

In today's highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and managers should take into account. This book provides an overview of such processes and influences and explains the basic concepts and theories that underlie tourist decision-making and behavior. It also incorporates a number of cases studies in order to aid readers to better appraise the application of those concepts and theories. The Handbook of Tourist Behavior will be of significant interest to researchers and students in tourism, leisure, marketing and psychology, and also to practitioners in the tourism industry.


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Ebook Details
Pages: 286
Size: 3.1 MB
Publisher: Routledge
Date published:   2009
ISBN: 2370005539521 (PDF)

Territory Restrictions
This ebook will NOT be sold to customers with a billing address in:
India

This product is listed in the following categories:

Nonfiction > Business & Economics > Industries > Hospitality, Travel & Tourism
Nonfiction > Social Science > Sociology
Nonfiction > Business & Economics > Consumer Behavior

This author has products in the following categories:

Nonfiction > Social Science
Nonfiction > Travel
Nonfiction > Political Science
Nonfiction > Business & Economics > Industries > Hospitality, Travel & Tourism
Nonfiction > Social Science > Sociology
Nonfiction > Business & Economics > Consumer Behavior

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03/30/2017
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