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Hidden Persuasion: 33 psychological influence techniques in advertising

$37.80
| £31.63 | €36.25 | Ca$50.68 | Au$51.46
by Marc Andrews & Matthijs van Leeuwen & Rick van Baaren
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Hidden Persuasion: 33 psychological influence techniques in advertising by Marc Andrews & Matthijs van Leeuwen & Rick van Baaren

This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.

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Ebook Details
Size: 28.2 MB
Publisher: BIS Publishers
Date published:   2015
ISBN: 9789063693831 (DRM-EPUB)

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This product is listed in the following categories:

Nonfiction > Business & Economics > Industries > Media & Communications Industries
Nonfiction > Business & Economics > Marketing

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01/18/2017
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