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Hooked:how To Build Habit-forming Products

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by Nir Eyal
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Hooked:how To Build Habit-forming Products by Nir Eyal

How do successful companies create products people can't put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.

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Ebook Details
Size: 2.7 MB
Publisher: Portfolio
Date published:   2014
ISBN: 9780143193524 (DRM-EPUB)

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This product is listed in the following categories:

Nonfiction > Business & Economics > Entrepreneurship
Nonfiction > Business & Economics > Marketing > Direct
Nonfiction > Business & Economics > Consumer Behavior

This author has products in the following categories:

Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > Strategic Planning
Nonfiction > Psychology > Applied Psychology
Nonfiction > Business & Economics > Entrepreneurship
Nonfiction > Business & Economics > Marketing > Direct
Nonfiction > Business & Economics > Consumer Behavior

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01/19/2017
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