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Hospitality Marketing

| £54.95 | €61.80 | Ca$89.15 | Au$87.98
by Neil Wearne & Alison Morrison
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Hospitality Marketing by Neil Wearne & Alison Morrison

Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion.

Hospitality marketers are encouraged to build a customer base by constantly improving the customer's experiences at the point of sale. Hospitality Marketing aims to help you direct your decisions concerning marketing strategies towards what happens to and for the customers.

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Ebook Details
Pages: 256
Size: 16.7 MB
Publisher: Routledge
Date published:   2013
ISBN: 9781136001857 (DRM-EPUB)

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This product is listed in the following categories:

Nonfiction > Business & Economics > Industries > Hospitality, Travel & Tourism
Nonfiction > Business & Economics > Marketing

These authors have products in the following categories:

Nonfiction > Business & Economics > Industries > Hospitality, Travel & Tourism
Nonfiction > Sports & Recreation
Nonfiction > Family & Relationships
Nonfiction > Business & Economics > Customer Service
Nonfiction > Business & Economics > Marketing

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