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How to do better creative work

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by Steve Harrison
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How to do better creative work by Steve Harrison

Effective creative work is not a nice-to-have, it's a necessity - it's the only way you'll stand out in a fiercely competitive marketplace. Whether you're in digital, direct or advertising, the CEO of an agency or just starting out, How to do better creative work has been written for you.

In fact, you'll see that everyone plays a crucial role in producing creative work that works:

What it means to be creative

How to build a creative culture

How virtually all great work is underpinned by a simple problem/solution dynamic

How to use that dynamic to create your big marketing ideas

How to brief a creative team

How to use 'relevant abruption' to produce big creative ideas

How to simultaneously build a brand and get response

How to sell your work

How to run a creative department

All this is illustrated by some of the best advertising, direct and digital work ever produced, plus 12 case studies featuring ideas that have not only sold millions of pounds worth of products, but also won dozens of the world's most coveted awards.

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Ebook Details
Pages: 168
Size: 10.2 MB
Publisher: Pearson Business
Date published:   2010
ISBN: 9780273742197 (DRM-EPUB)

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This product is listed in the following categories:

Nonfiction > Business & Economics > Leadership
Nonfiction > Business & Economics > Marketing

This author has products in the following categories:

Fiction > Science Fiction > Adventure
Nonfiction > Business & Economics > Leadership
Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > Accounting
Nonfiction > Business & Economics > Finance
Nonfiction > Business & Economics > Corporate Finance

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12/08/2016
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