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How to Get Inside Someone's Mind and Stay There: The business owner's guide to content marketing and confident copywriting

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by Jacky Fitt
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How to Get Inside Someone's Mind and Stay There: The business owner's guide to content marketing and confident copywriting by Jacky Fitt

Winner of the 2015 Small Business Book Community Choice Award for marketing by Small Business Trends. Aimed at the busy business owners and managers, this easy to read, practical guide to content marketing and good copywriting demystifies and explores content marketing and how best to use it for advantage and profit. You will learn: • How to IDENTIFY YOUR IDEAL CUSTOMER • How to IDENTIFY AND CRAFT YOUR KEY MARKETING MESSAGES • The RIGHT ways to be REMEMBERED and generate a RESPONSE and • How to WRITE for IMPACT, ENGAGEMENT and ACTION Establishing your growing business as the GO TO brand of choice, 'How to Get Inside Someone's Mind and Stay There' gives you the tools to establish, build and benefit your brand in person, in print and online. Co-director of the Big Ideas Collective and Principles of Profit, copywriter and editor Jacky Fitt is among the top 1% most endorsed copywriters in the UK on LinkedIn, and works with entrepreneurs, sole traders and multinationals making words work wonders for them and their bott


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Ebook Details
Pages: 192
Size: 1.8 MB
Publisher: Big Ideas Library
Date published:   2014
ISBN: 9780992985912 (EPUB)

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Nonfiction > Business & Economics > Marketing

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01/23/2017
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