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How to Use Location-Based Marketing to Grow Your Sales and Revenue

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by Jamie Turner
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How to Use Location-Based Marketing to Grow Your Sales and Revenue by Jamie Turner

Use Location-Based Marketing to find and convert new prospects more efficiently than ever before! Top mobile/social marketer Jamie Turner shows how to customize an exceptionally cost-effective location-based campaign that draws on powerful tools and platforms including SMS text messaging, mobile display ads, location-based services, and mobile paid search. You'll learn how to make the most of new location-based services such as foursquare, WHERE, SCVNGR, and LivingSocial; as well as little-known mobile paid search opportunities now available through Google, Bing and/or Yahoo. Turner explains how location-based marketing can be used to deliver messages with unprecedented relevance and immediacy: messages to people who are likely to act upon them within one hour. He introduces the technologies, strategies, and tactics… identifies high-value opportunities to utilize them… and presents up-to-the-minute techniques for campaign goal-setting, planning, platform selection, and execution. You'll discover best practices based on Turner's own cutting-edge experience; opportunities to integrate well-known services like Facebook, Yelp, and Groupon; and indispensable insights into privacy "mistakes to avoid."

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Ebook Details
Pages: 23
Size: 564 KB
Publisher: FT Press
Date published:   2012
ISBN: 9780133256024 (DRM-EPUB)
9780133256017 (DRM-PDF)

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This product is listed in the following category:

Nonfiction > Business & Economics > E-Commerce > Internet Marketing

This author has products in the following categories:

Nonfiction > Religion > Christianity > Christian Life
Nonfiction > Gardening > Organic
Nonfiction > Science > Life Sciences > Ecology
Nonfiction > Business & Economics
Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > E-Commerce > Internet Marketing

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