Use Location-Based Marketing to find and convert new prospects more efficiently than ever before! Top mobile/social marketer Jamie Turner shows how to customize an exceptionally cost-effective location-based campaign that draws on powerful tools and platforms including SMS text messaging, mobile display ads, location-based services, and mobile paid search. You'll learn how to make the most of new location-based services such as foursquare, WHERE, SCVNGR, and LivingSocial; as well as little-known mobile paid search opportunities now available through Google, Bing and/or Yahoo. Turner explains how location-based marketing can be used to deliver messages with unprecedented relevance and immediacy: messages to people who are likely to act upon them within one hour. He introduces the technologies, strategies, and tactics… identifies high-value opportunities to utilize them… and presents up-to-the-minute techniques for campaign goal-setting, planning, platform selection, and execution. You'll discover best practices based on Turner's own cutting-edge experience; opportunities to integrate well-known services like Facebook, Yelp, and Groupon; and indispensable insights into privacy "mistakes to avoid."
To view this DRM protected ebook on your desktop or laptop you will need to have Adobe Digital Editions installed. It is a free software. We also strongly recommend that you sign up for an AdobeID at the Adobe website. For more details please see FAQ 1&2. To view this ebook on an iPhone, iPad or Android mobile device you will need the Adobe Digital Editions app, or BlueFire Reader or Txtr app. These are free, too. For more details see this article.
|Size: ||564 KB|
|Publisher: ||FT Press|
|Date published: || 2012|
|ISBN: ||9780133256024 (DRM-EPUB)|
|Read Aloud: ||not allowed|
|This ebook will NOT be sold to customers with a billing address in:|
|Afghanistan, Algeria, Belarus, Bosnia and Herzegowina, Congo, Congo (The Democratic Republic of the), Cote D'Ivoire, Cuba, Indonesia, Iran (Islamic Republic of), Iraq, Korea (Democratic People's Republic of), Liberia, Libyan Arab Jamahiriya, Macedonia (The Former Yugoslav Republic of), Myanmar, Nigeria, Sudan, Syrian Arab Republic, Zimbabwe|