Lybrary.com: ebooks and download videos Search All  Title  Author 
Home / Nonfiction / Technology / Food Science

Integrating the Packaging and Product Experience in Food and Beverages: A Road-Map to Consumer Satisfaction

$124.00
| £98.24 | €112.69 | Ca$170.24 | Au$170.00
by Peter Burgess
What is this?DRM-PDF | by download   add to wish list
Integrating the Packaging and Product Experience in Food and Beverages: A Road-Map to Consumer Satisfaction by Peter Burgess

Integrating the Packaging and Product Experience in Food and Beverages: A Road-Map to Consumer Satisfaction focuses on the interrelationship between packaging and the product experience. In both industry and academia there has been a growing interest in investigating approaches that capture consumer responses to products that go beyond traditional sensory and liking measures. These approaches include assessing consumers' emotional responses, obtaining temporal measures of liking, as well as numerous published articles considering the effect of situation and context in the evaluation of food and beverage products.

For fast-moving consumer goods (FMCG) products in particular, packaging can be considered as a contributor to consumer satisfaction. Recent cross-modal research illustrated consumers' dissatisfaction or delight with a product can be evoked when there is dissonance between the packaging and the product experience.

The book includes an extensive overview of an adapted satisfaction scale that has been tailored for the food and beverage sector and which identifies varying satisfaction response modes such as contentment, pleasure, and delight with a product. This is an important development as it provides insights about products that can be used to market specific categories and brands of foods and beverages.

The book demonstrates the value of this approach by bringing together case studies that consider the interrelationships between packaging design, shape, on-pack sensory messages, expectations, and consumer satisfaction with the product.

  • Focuses on the inter-relationship between packaging and the product experience, specifically in the context of the food and beverage sector
  • Presents the expectancy disconfirmation model of satisfaction, which is well developed within the social sciences, to the food and beverage sector
  • Contains case studies demonstrating how these practices can be used in industry to better enhance customer's responses to products
  • Includes an extensive overview of an adapted satisfaction scale that has been tailored for the food and beverage sector and which identifies varying satisfaction response modes such as contentment, pleasure, and delight with a product

To view this DRM protected ebook on your desktop or laptop you will need to have Adobe Digital Editions installed. It is a free software. We also strongly recommend that you sign up for an AdobeID at the Adobe website. For more details please see FAQ 1&2. To view this ebook on an iPhone, iPad or Android mobile device you will need the Adobe Digital Editions app, or BlueFire Reader or Txtr app. These are free, too. For more details see this article.


SHARE  Share by Email  Share on Facebook  Share on Twitter  Share on Linked In  Share on Delicious
or call in the US toll free 1-888-866-9150 product ID: 828125

Ebook Details
Pages: 220
Size: 3.7 MB
Publisher: Woodhead Publishing
Date published:   2016
ISBN: 2370007452217 (DRM-PDF)

DRM Settings
Copying:allowed
Printing:allowed
Read Aloud:  not allowed

This product is listed in the following category:

Nonfiction > Technology > Food Science

If you find anything wrong with this product listing, perhaps the description is wrong, the author is incorrect, or it is listed in the wrong category, then please contact us. We will promptly address your feedback.

Submit 5 page SummaryWhat is this?

05/29/2017
© 2017 Lybrary.com