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International Business Case Studies For the Multicultural Marketplace

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by Robert T. Moran & David O. Braaten PhD & D. B. A. John Walsh
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International Business Case Studies For the Multicultural Marketplace by Robert T. Moran & David O. Braaten PhD & D. B. A. John Walsh

This comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global marketplace.

Divided into six major sections, this important book features more than 30 case studies that span critical issues of international business--globalization; negotiation; marketing; product/service quality; joint ventures and strategic alliances; and culturally diverse workforces. Each case study focuses on a particular company, region, or management style to clearly illustrate proven techniques for capitalizing on the cultural diversity of people, products, and markets.

With contributions from more than two dozen business executives and professors, spanning the globe from Japan, to Germany, China to Mexico, this casebook provides a broad spectrum of current and future approaches to acheiving international and cross-cultural business success.

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Ebook Details
Pages: 416
Size: 3.3 MB
Publisher: Routledge
Date published:   2013
ISBN: 9781136012655 (DRM-EPUB)

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This product is listed in the following categories:

Nonfiction > Business & Economics
Nonfiction > Business & Economics > International

These authors have products in the following categories:

Nonfiction > Business & Economics > Leadership
Nonfiction > Business & Economics > International
Nonfiction > Business & Economics
Nonfiction > Business & Economics > Management
Nonfiction > Business & Economics > Human Resources & Personnel Management
Nonfiction > Business & Economics > Workplace Culture

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