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International Business: Themes and Issues in the Modern Global Economy

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by Debra Johnson & Colin Turner
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International Business: Themes and Issues in the Modern Global Economy by Debra Johnson & Colin Turner

With a challenging new approach to its subject matter, this book addresses international business with globalization as its underlying theme. By illustrating globalization as a phenomenon that is fundamentally altering corporate strategy, this book critiques the complexities of globalization and
its impact on international business. By doing so, it is entirely unlike other books on the subject.
International Business addresses subjects often neglected by other books, such as MNEs, SMEs and the information economy, while encouraging business students to develop a more international perspective and discard parochial tendencies. With this lucid approach, International Business provides students with an integrated overview of the field that is both theoretical and highly practical.
Case-studies include:
· aiding the globalization of SMEs: the OECD's Bologna Charter
· China and the WTO
· the pharmaceutical industry and the developing world
· RUGMARK: social labelling in action
· the Argentinian financial crisis
·environmental profile of Matsushita Electrical Industrial Co

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Ebook Details
Pages: 368
Size: 2.5 MB
Publisher: Routledge
Date published:   2004
ISBN: 9781134535613 (DRM-PDF)

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This product is listed in the following categories:

Nonfiction > Business & Economics
Nonfiction > Business & Economics > International

These authors have products in the following categories:

Nonfiction > Political Science
Nonfiction > Business & Economics > Economics
Nonfiction > Business & Economics > Exports & Imports
Nonfiction > Business & Economics > Development > Economic Development
Nonfiction > Business & Economics > International
Nonfiction > Non-Classifiable
Nonfiction > Religion
Nonfiction > Religion > Islam
Nonfiction > Religion > Reference
Nonfiction > Social Science > Ethnic Studies
Nonfiction > Business & Economics
Nonfiction > Business & Economics > Strategic Planning

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