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Introduction to Sport Marketing: Second edition

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by Aaron C. T. Smith & Bob Stewart
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Introduction to Sport Marketing: Second edition by Aaron C. T. Smith & Bob Stewart

Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation. The book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to employ their marketing skills in community sport or the not-for-profit sector as in professional sport, and therefore represents the most realistic and useful sport marketing text currently available.

Now in a fully revised and updated second edition, the book has expanded coverage of digital and social media, product innovation, services and relationship marketing, and key contemporary issues such as social responsibility and sustainability. It features a much wider range of international cases and examples, covering North America, Europe, and the vibrant and rapidly developing sport markets in Asia-Pacific, the Middle East and Latin America. Every chapter includes a range of useful features to help the reader to engage with fundamental principles and applied practice, such as problem-solving exercises and review questions. Introduction to Sport Marketing is an essential textbook for any degree-level sport marketing course.

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Ebook Details
Pages: 336
Size: 6.6 MB
Publisher: Routledge
Date published:   2014
ISBN: 9781317691440 (DRM-EPUB)

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This product is listed in the following categories:

Nonfiction > Sports & Recreation
Nonfiction > Business & Economics > Marketing
Nonfiction > Sports & Recreation > Business Aspects

These authors have products in the following categories:

Nonfiction > Business & Economics > Management
Nonfiction > Business & Economics > Industries > Hospitality, Travel & Tourism
Nonfiction > Sports & Recreation
Nonfiction > Business & Economics > Economics > Microeconomics
Fiction > Historical
Nonfiction > Sports & Recreation > History
Nonfiction > Business & Economics > Finance
Nonfiction > Sports & Recreation > Business Aspects
Nonfiction > History
Nonfiction > Education
Nonfiction > Social Science > Ethnic Studies > African American Studies
Nonfiction > Sports & Recreation > Sociology of Sports
Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics

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