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With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives. | Ebook Details |
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| Pages: | 320 |
| Size: | 4.2 MB |
| Publisher: | John Wiley & Sons, Inc. |
| Date published: | Mar 2008 |
| ISBN: | 978-0470187869 |
| DRM Settings |
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| Copying: | of 15 selections every 365 days allowed | | Printing: | allowed | | Read Aloud: | allowed |
This product is listed in the following category:Non-Fiction > Business & Economics > Advertising & Promotion
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