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LEGO Studies: Examining the Building Blocks of a Transmedial Phenomenon

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by Mark J. P. Wolf
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LEGO Studies: Examining the Building Blocks of a Transmedial Phenomenon by Mark J. P. Wolf

Since the "Automatic Binding Bricks" that LEGO produced in 1949, and the LEGO "System of Play" that began with the release of Town Plan No. 1 (1955), LEGO bricks have gone on to become a global phenomenon, and the favorite building toy of children, as well as many an AFOL (Adult Fan of LEGO). LEGO has also become a medium into which a wide number of media franchises, including Star Wars, Harry Potter, Pirates of the Caribbean, Batman, Superman, Lord of the Rings, and others, have adapted their characters, vehicles, props, and settings. The LEGO Group itself has become a multimedia empire, including LEGO books, movies, television shows, video games, board games, comic books, theme parks, magazines, and even MMORPGs.

LEGO Studies: Examining the Building Blocks of a Transmedial Phenomenon is the first collection to examine LEGO as both a medium into which other franchises can be adapted and a transmedial franchise of its own. Although each essay looks at a particular aspect of the LEGO phenomenon, topics such as adaptation, representation, paratexts, franchises, and interactivity intersect throughout these essays, proposing that the study of LEGO as a medium and a media empire is a rich vein barely touched upon in Media Studies.

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Ebook Details
Pages: 320
Size: 4.4 MB
Publisher: Routledge
Date published:   2014
ISBN: 9781317935445 (DRM-EPUB)

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This product is listed in the following category:

Nonfiction > Social Science > Media Studies

This author has products in the following categories:

Nonfiction > Games > Video & Electronic
Nonfiction > Performing Arts > Film & Video > History & Criticism
Nonfiction > Social Science > Media Studies
Nonfiction > Literary Criticism > Science Fiction & Fantasy
Nonfiction > Social Science > Popular Culture
Nonfiction > Social Science > Research

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