Beer is an ancient alcoholic drink which, although produced through a more complex process than wine, was developed by a wide range of cultures to become internationally popular. This book is the first multidisciplinary, cross-cultural collection about beer. It explores the brewing processes used in antiquity and in traditional societies; the social and symbolic roles of beer-drinking; the beliefs and activities associated with it; the health-promoting effects as well as the health-damaging risks; and analyses the modern role of large multinational companies, which own many of the breweries, and the marketing techniques that they employ.
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|Size: ||3.0 MB|
|Publisher: ||Berghahn Books|
|Date published: || 2011|
|ISBN: ||9780857452160 (DRM-EPUB)|
|Read Aloud: ||not allowed|