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Logo Theory: How Branding Design Really Works

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by A. Michael Shumate
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Logo Theory: How Branding Design Really Works by A. Michael Shumate

Ivan Chermayeff said of Logo Theory: "at last somebody actually understands what identity design is all about and how it is accomplished."

Learn why certain corporate identities have been used for decades, some for more than half a century, and still look contemporary, while others look dated and tired in only a few years.
• There principles of identity design that don??t change, principles that transcend fad and fashion.
• Discover the four different kinds of corporate identity concepts and how that can help you generate more and better identity concepts
• Learn visual techniques that can turn a common concept into an uncommon, even remarkable identity.
• Avoid the Seven Deadly Sins of Logo Design.
• Learn all these things without years of fruitless trial and error.

With clear, real world examples, all of this is provided in Logo Theory: How Branding Design Really Works. You??ll see with your own eyes concepts and principles not found in any other book on branding design.

And they work.

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Ebook Details
Pages: 165
Size: 6.3 MB
Publisher: Elfstone Press
Date published:   2016
ISBN: 9780973933307 (DRM-EPUB)

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This product is listed in the following categories:

Nonfiction > Design
Nonfiction > Design > Graphic Arts > Branding & Logo Design
Nonfiction > Design > Graphic Arts > Typography

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