ebooks and download videos Search All  Title  Author 
Home / Nonfiction / Business & Economics

Maggie Chardonnay: Exploring Neuromarketing In Wine

| £2.50 | €2.79 | Ca$4.08 | Au$4.02
by Pierre Spahni
What is this?DRM-EPUB | by download   add to wish list
Maggie Chardonnay: Exploring Neuromarketing In Wine by Pierre Spahni

This little book on wine marketing uses the form of a novella to explore our buying decision process in the light of recent advances in neuroscience. It deals with the issues of wine quality and value that are central to our (non-conscious) everyday choices. The action is set in Switzerland, whose long protected but now open market is taken as a backdrop for Maggie Chardonnay's story. Dialogues allow for a light tone and a casual treatment of issues that have remained the preserve of economists and marketing buffs for too long. You'll also learn about trust, non-conscious decisions and our tendency to rationalise after every purchase we make, about the role of tasting, and why more expensive wines and locally grown produce tend to taste better. Written by the author of classic books on the wine business and economics, Maggie Chardonnay is aimed at students, wine producers, marketers and consumers around the globe who share an interest in negotiating the frontier between neuromarketing and wine.

To view this DRM protected ebook on your desktop or laptop you will need to have Adobe Digital Editions installed. It is a free software. We also strongly recommend that you sign up for an AdobeID at the Adobe website. For more details please see FAQ 1&2. To view this ebook on an iPhone, iPad or Android mobile device you will need the Adobe Digital Editions app, or BlueFire Reader or Txtr app. These are free, too. For more details see this article.

SHARE  Share by Email  Share on Facebook  Share on Twitter  Share on Linked In  Share on Delicious
or call in the US toll free 1-888-866-9150 product ID: 859776

Ebook Details
Size: 81 KB
Publisher: Lulu Publishing Services
Date published:   2016
ISBN: 9781483453194 (DRM-EPUB)

DRM Settings
Read Aloud:  not allowed

This product is listed in the following category:

Nonfiction > Business & Economics

This author has products in the following categories:

Nonfiction > Business & Economics > Industries
Nonfiction > Business & Economics > International
Nonfiction > Business & Economics

If you find anything wrong with this product listing, perhaps the description is wrong, the author is incorrect, or it is listed in the wrong category, then please contact us. We will promptly address your feedback.

© 2016