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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

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| £24.23 | €28.64 | Ca$40.64 | Au$41.12
by Malcolm McDonald
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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy by Malcolm McDonald

Provides clear and concise guidance to the benefits of rigorous marketing planning, and shows how to produce a marketing plan which works in the real world.

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Ebook Details
Pages: 192
Size: 2.7 MB
Publisher: Kogan Page
Date published:   2016
ISBN: 2370007665211 (DRM-PDF)

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This product is listed in the following categories:

Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > Strategic Planning
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