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Managing Markets and Customers

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by Elearn
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Managing Markets and Customers by Elearn

More and more managers are looking for customer focus to help fight the pressures of rising costs, global competition and falling sales. But it's not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful.

Managing Customers and Markets explores what market orientation means and the key things you need to be able to do as a manager to make a difference.

Understand market orientation and what it means for you Recognise ways you can contribute to customer value in your organisation. Explore how to improve customer satisfaction and customer relationships
Evaluate your competitive advantage and changes that could be made to structure, products and services to enhance the offer Identify techniques for developing new markets and products.

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Ebook Details
Pages: 136
Size: 3.1 MB
Publisher: Routledge
Date published:   2012
ISBN: 2370005212769 (EPUB)

This product is listed in the following categories:

Nonfiction > Business & Economics
Nonfiction > Business & Economics > Management
Nonfiction > Business & Economics > Economics > Microeconomics

This author has products in the following categories:

Nonfiction > Business & Economics > Management
Nonfiction > Business & Economics > Human Resources & Personnel Management
Nonfiction > Business & Economics > Accounting
Nonfiction > Business & Economics
Nonfiction > Business & Economics > Accounting > Managerial
Nonfiction > Business & Economics > Economics > Microeconomics
Nonfiction > Business & Economics > Training

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