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Mao in the Boardroom: Marketing Genius from the Mind of the Master Guerilla

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by Gabriel Stricker
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Mao in the Boardroom: Marketing Genius from the Mind of the Master Guerilla by Gabriel Stricker

Steve Jobs, Richard Branson, and Ben and Jerry may think they were the first guerrilla marketers, but Mao beat them to the punch years ago. Get ready for the lessons of success from the original "Chairman" of the board. Mao in the Boardroom is the new Little Red Book for a capitalist world.

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Ebook Details
Pages: 304
Size: 4.1 MB
Publisher: St. Martin's Griffin
Date published:   2003
ISBN: 9781429981262 (DRM-EPUB)

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This product is listed in the following categories:

Nonfiction > Business & Economics > Marketing
Nonfiction > Humor > Topic/Business and Professional

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