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Market Like You Mean It: Engage Customers, Create Brand Believers, and Gain Fans for Everything You Sell

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by Al Lautenslager
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Market Like You Mean It: Engage Customers, Create Brand Believers, and Gain Fans for Everything You Sell by Al Lautenslager

Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others.

Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and reveals simple truths that any business can use to achieve the same, relative to their market. Led by Lautenslager, entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate online and traditional marketing, and more. Points are illustrated through entertaining examples and case studies of little-known and well-known marketing and media phenomena such as flash mobs, Rachel Ray, Justin Bieber, and

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Ebook Details
Pages: 265
Size: 818 KB
Publisher: Entrepreneur Press
Date published:   2014
ISBN: 9781613082737 (DRM-EPUB)

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This product is listed in the following category:

Nonfiction > Business & Economics > Marketing

This author has products in the following categories:

Nonfiction > Self > Motivational & Inspirational
Nonfiction > Business & Economics > Marketing

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