Location-Based Marketing (LBM) delivers banners, paid search ads, and other forms of ads to user handsets, often within proximity of a point-of-sale (POS). LBM is expected to represent 65% of mobile advertising revenue by 2018, and to grow 150% by 2020. This research analyzes the LBM market, ecosystem, and market players.
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|Size: ||1.8 MB|
|Publisher: ||Artech House|
|Date published: || 2015|
|ISBN: ||9781630811228 (DRM-PDF)|
|Read Aloud: ||allowed|