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Market Opportunity: Mobile Location-based Marketing

| £247.01 | €275.56 | Ca$402.88 | Au$397.07
by Mind Commerce & Telecom Engine
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Market Opportunity: Mobile Location-based Marketing by Mind Commerce & Telecom Engine

Location-Based Marketing (LBM) delivers banners, paid search ads, and other forms of ads to user handsets, often within proximity of a point-of-sale (POS). LBM is expected to represent 65% of mobile advertising revenue by 2018, and to grow 150% by 2020. This research analyzes the LBM market, ecosystem, and market players.

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Ebook Details
Size: 1.8 MB
Publisher: Artech House
Date published:   2015
ISBN: 9781630811228 (DRM-PDF)

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Nonfiction > Technology > Telecommunications

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