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Marketing for Special and Academic Libraries: A Planning and Best Practices Sourcebook

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by Valerie S. Gordon & Patricia C. Higginbottom
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Marketing for Special and Academic Libraries: A Planning and Best Practices Sourcebook by Valerie S. Gordon & Patricia C. Higginbottom

Marketing for Special and Academic Libraries is an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with user, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively.

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Ebook Details
Pages: 140
Size: 2.3 MB
Publisher: Rowman & Littlefield Publishers
Date published:   2016
ISBN: 2370007471867 (DRM-EPUB)
9781442262713 (DRM-PDF)

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Nonfiction > Language Arts & Disciplines > Library & Information Science
Nonfiction > Language Arts & Disciplines > Library & Information Science > Administration & Management

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