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Marketing for Tomorrow, Not Yesterday: Surviving and Thriving in the Insight Economy

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by Zain Raj
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Marketing for Tomorrow, Not Yesterday: Surviving and Thriving in the Insight Economy by Zain Raj

It's not enough to play by the old rules of marketing anymore. They've changed - for good. In today's world, the Insight EconomyTM, even some of the most steadfast and iconic mega-brands are stumbling as they fail to recognize that we've moved into a new future. We've got educated consumers, brilliant technological advancements, and more channels than ever before. In Marketing for Tomorrow, Not Yesterday, Zain Raj has scripted a guidebook full of wit and hard-won wisdom that shows how truly understanding your core customer and getting back to basics, is the way that you can conquer complex problems and learn to thrive in this Cambrian era of marketing. With powerful first-hand stories, this book has answers to your questions about how to cut through the noise of big data, how much you should (or shouldn't) invest in social media, and how to craft marketing and brand-building strategies that net you loyal customers and a long and happy shelf life.

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Ebook Details
Pages: 174
Size: 2.0 MB
Publisher: Spyglass Publishing Group
Date published:   2015
ISBN: 9780996726818 (DRM-EPUB)

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Nonfiction > Business & Economics > Marketing > Direct

This author has products in the following categories:

Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > Marketing > Research
Nonfiction > Business & Economics > Marketing > Direct

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