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Marketing on a Shoestring Budget: A Guide for Small Museums and Historic Sites

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by Deborah Pitel
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Marketing on a Shoestring Budget: A Guide for Small Museums and Historic Sites by Deborah Pitel

Here??s a one-stop marketing guide just for small museums and historic sites. In an age when many local historical associations and museums take money from their marketing budget because resources are tight, which can start a vicious cycle of reduced marketing reach, lower visitation, and then even less money for marketing, this guide will help those who need it the most expand their marketing reach as inexpensively as possible. In Marketing on a Shoestring Budget, Deborah Pitel covers the pros and cons of each promotional tool so they can judge what is best for their organization. She writes specifically for colleagues who have no formal marketing training and have to work off the “trial and error” method.

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Ebook Details
Pages: 140
Size: 7.8 MB
Publisher: Rowman & Littlefield Publishers
Date published:   2016
ISBN: 2370007478149 (DRM-EPUB)
9781442263529 (DRM-PDF)

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