Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come up with profound answers to the proposed research questions. In an accessible and step by step approach, the authors show readers which procedures to use in which particular situation and how to practically execute them using IBM
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|Size: ||18.4 MB|
|Date published: || 2016|
|ISBN: ||9781315525518 (DRM-EPUB)|
|Read Aloud: ||not allowed|