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Marketing Research with IBM

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by Karine Charry & Kristof Coussement & Nathalie Demoulin
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Marketing Research with IBM by Karine Charry & Kristof Coussement & Nathalie Demoulin

Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come up with profound answers to the proposed research questions. In an accessible and step by step approach, the authors show readers which procedures to use in which particular situation and how to practically execute them using IBM

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Ebook Details
Pages: 264
Size: 18.4 MB
Publisher: Routledge
Date published:   2016
ISBN: 9781315525518 (DRM-EPUB)

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This product is listed in the following category:

Nonfiction > Business & Economics

These authors have products in the following categories:

Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > Customer Service
Nonfiction > Business & Economics > International > Marketing
Nonfiction > Business & Economics

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