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Marketing Strategy for Creative and Cultural Industries

| £45.79 | €51.49 | Ca$74.28 | Au$73.31
by Bonita M. Kolb
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Marketing Strategy for Creative and Cultural Industries by Bonita M. Kolb

Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.

With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.

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Ebook Details
Pages: 260
Size: 1.0 MB
Publisher: Routledge
Date published:   2016
ISBN: 9781317429807 (PDF)

This product is listed in the following categories:

Nonfiction > Business & Economics
Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > Industries > Service Industries

This author has products in the following categories:

Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > Nonprofit Organizations & Charities
Nonfiction > Business & Economics > Museum Administration and Museology
Nonfiction > Business & Economics
Nonfiction > Business & Economics > Industries > Service Industries

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