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Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight

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by Claire Brooks
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Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight by Claire Brooks

Empower teams to engage together in immersive 'strategic learning' about consumers, and use this learning to create a blueprint for strategic, flexible strategy planning.

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Ebook Details
Pages: 256
Size: 2.6 MB
Publisher: Kogan Page
Date published:   2016
ISBN: 2370007585670 (DRM-EPUB)
9780749477554 (DRM-PDF)

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This product is listed in the following categories:

Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > Strategic Planning
Nonfiction > Psychology > Industrial & Organizational Psychology

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