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Marketplace Lifestyles in an Age of Social Media: Theory and Methods

| £174.98 | €196.79 | Ca$283.88 | Au$280.15
by Lynn R. Kahle & Pierre Valette-Florence
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Marketplace Lifestyles in an Age of Social Media: Theory and Methods by Lynn R. Kahle & Pierre Valette-Florence

Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect amomg scholars. This book approaches the concept of lifestyle from a current

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Ebook Details
Pages: 327
Size: 10.9 MB
Publisher: Routledge
Date published:   2014
ISBN: 9781317465102 (DRM-EPUB)

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This product is listed in the following categories:

Nonfiction > Business & Economics
Nonfiction > Psychology > Physiological Psychology

These authors have products in the following categories:

Nonfiction > Architecture
Nonfiction > Psychology > Applied Psychology
Nonfiction > Non-Classifiable
Nonfiction > Business & Economics
Nonfiction > Business & Economics > International
Nonfiction > Business & Economics > International > Marketing
Nonfiction > Psychology > Physiological Psychology
Nonfiction > Political Science > Political Ideologies > Communism & Socialism

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