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Martha Rogers products

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Extreme Trust: Honesty as a Competitive Advantage

Don Peppers & Martha Rogers

Extreme Trust: Honesty as a Competitive Advantage by Don Peppers & Martha RogersIf you accidentally try to order the same song twice from iTunes, you'll be warned that you already own it. Not because it would be illegal or unethical for Apple to profit from your forgetfulness. There's a clear busiĀ­ness reason: the leaders of iTunes realize there's no better way to make you trust them than to be totally honest when you least expect it.

In the age of the Web, smartphones, and social networks, every action an organization takes can be exposed and critiqued in real time. Nothing is local or secret anymore. If you treat one customer unfairly, produce one shoddy product, or try...

2014 / 11 / 10
$17.00

£13.47
€15.45
Ca$23.34
Au$23.31
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DRM-EPUB

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05/30/2017
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