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Membership Marketing in the Digital Age: A Handbook for Museums and Libraries

$44.99
| £35.64 | €40.89 | Ca$61.77 | Au$61.68
by Patricia Rich & Dana S. Hines & Rosie Siemer
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What is this?DRM-PDF by download  |  $44.99
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Membership Marketing in the Digital Age: A Handbook for Museums and Libraries by Patricia Rich & Dana S. Hines & Rosie Siemer

Membership Marketing In The Digital Age: A Handbook for Museums and Libraries is a membership manager??s reference book to what works and how on relevant topics such as member acquisition, membership planning and projections, membership retention and renewals, membership servicing, engagement and loyalty. It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here??s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.

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Ebook Details
Pages: 446
Size: 7.8 MB
Publisher: Rowman & Littlefield Publishers
Date published:   2015
ISBN: 2370007479337 (DRM-EPUB)
9781442259829 (DRM-PDF)

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This product is listed in the following categories:

Nonfiction > Business & Economics > Museum Administration and Museology
Nonfiction > Language Arts & Disciplines > Library & Information Science > Administration & Management

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05/27/2017
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