ebooks and download videos Search All  Title  Author 
Home / Nonfiction / Business & Economics / Business Ethics

Morality and the Market (Routledge Revivals): Consumer Pressure for Corporate Accountability

| £37.45 | €42.12 | Ca$60.76 | Au$59.97
by N. Craig Smith
What is this?EPUB | by download   add to wish list
Morality and the Market (Routledge Revivals): Consumer Pressure for Corporate Accountability by N. Craig Smith

Can businesses abandon the axiom that the customer is always right when consumers start questioning the ethics of business practices? Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains how and why consumers have used their purchasing power to influence corporate policies and practices. He argues the case for the social control of business, drawing on perspectives from marketing, economics, politics, sociology, and business policy. He concludes that the market may act as an arbiter of 'good' and 'bad' business practice. Dr Smith considers the practical aspects of ethical purchase behaviour, focusing on consumer boycotts as a specific form of this consumer behaviour, and explains how boycotted businesses should respond. This title, first published in 1990, is ideal for both business students and those who have a business of their own.

SHARE  Share by Email  Share on Facebook  Share on Twitter  Share on Linked In  Share on Delicious
or call in the US toll free 1-888-866-9150 product ID: 651274

Ebook Details
Pages: 364
Size: 9.4 MB
Publisher: Routledge
Date published:   2014
ISBN: 9781317590040 (EPUB)

This product is listed in the following categories:

Nonfiction > Business & Economics > Consumer Behavior
Nonfiction > Business & Economics > Business Ethics

This author has products in the following categories:

Nonfiction > Business & Economics > Development > Sustainable Development
Nonfiction > Business & Economics > Business Ethics
Nonfiction > Business & Economics > Consumer Behavior

If you find anything wrong with this product listing, perhaps the description is wrong, the author is incorrect, or it is listed in the wrong category, then please contact us. We will promptly address your feedback.

Submit 5 page SummaryWhat is this?

© 2016