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Myths of PR: All Publicity is Good Publicity and Other Popular Misconceptions

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by Rich Leigh
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Myths of PR: All Publicity is Good Publicity and Other Popular Misconceptions by Rich Leigh

A fascinating book that presents a critical examination of PR by exploring some of the most interesting, widely-accepted myths that permeate the industry.

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Ebook Details
Pages: 224
Size: 1.4 MB
Publisher: Kogan Page
Date published:   2017
ISBN: 2370007808557 (DRM-EPUB)
9780749479602 (DRM-PDF)

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This product is listed in the following categories:

Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > Public Relations

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06/27/2017
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