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Next Now: Trends for the Future

| £19.16 | €21.54 | Ca$31.08 | Au$30.67
by Marian Salzman & Ira Matathia
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Next Now: Trends for the Future by Marian Salzman & Ira Matathia

From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of "Chindia"). Essential reading for managers, marketers, and just about everyone else.

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Ebook Details
Pages: 320
Size: 473 KB
Publisher: Palgrave Macmillan Trade
Date published:   2015
ISBN: 9781250086334 (DRM-EPUB)

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This product is listed in the following categories:

Nonfiction > Social Science > Popular Culture
Nonfiction > Business & Economics > Marketing
Nonfiction > Social Science > Future Studies

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