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No B.S. Guide to Maximum Referrals and Customer Retention: The Ultimate No Holds Barred Plan to Securing New Customers and Maxim

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by Dan S. Kennedy & Shaun Buck
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No B.S. Guide to Maximum Referrals and Customer Retention: The Ultimate No Holds Barred Plan to Securing New Customers and Maxim by Dan S. Kennedy & Shaun Buck

Millionaire maker Dan S. Kennedy has joined with marketing guru Shaun Buck to help business owners, private practice professionals, and professional marketers start making dollars and cents of their customer referral and retention practices.

Daring readers to stop accepting the cold call culture, Kennedy and Buck urge readers to adopt new best practices when it comes to cultivating and keeping customers. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct- response marketing rules Kennedy has himself found effective in all other mediums.
•How to stop being a wimp and make the switch from a passive referral status quo into an active referral network
•How to become a lead magnet by focusing on the needs of ideal prospects (not the product or service)
•Creating a self-propagating network made up of customers who create introductions to their networks

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Ebook Details
Pages: 281
Size: 5.5 MB
Publisher: Entrepreneur Press
Date published:   2016
ISBN: 9781613083345 (DRM-EPUB)

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Nonfiction > Business & Economics > Customer Service

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Nonfiction > Business & Economics > Business Writing
Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics
Nonfiction > Business & Economics > Home-based Businesses
Nonfiction > Business & Economics > Business Communication
Nonfiction > Business & Economics > Sales & Selling
Nonfiction > Business & Economics > Marketing > Direct
Nonfiction > Business & Economics > Management
Nonfiction > Business & Economics > Leadership
Nonfiction > Business & Economics > Time Management
Nonfiction > Business & Economics > Small Business
Nonfiction > Business & Economics > E-Commerce > Internet Marketing
Nonfiction > Computers > Internet > World Wide Web > Social Networking
Nonfiction > Business & Economics > Customer Service

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