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No B.S. Marketing to the Affluent: The Ultimate, No Holds Barred, Take No Prisoners Guide to Getting Really Rich

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by Dan S. Kennedy
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No B.S. Marketing to the Affluent: The Ultimate, No Holds Barred, Take No Prisoners Guide to Getting Really Rich by Dan S. Kennedy

Entrepreneurs and small business owners are given a succinct, no B.S. education on today's affluent market. Kennedy groups the affluent into three segments — the ultra-affluent, affluent, and mass-affluent — and offers pragmatic sales strategies and tools guaranteed to cash in on each one. Case studies are sourced from hundreds of successful Glazer-Kennedy Insider's CircleTM clients. This revised edition in the popular No B.S. series is the fastest and surest path to successfully reposition businesses, products, and services to attract customers who don't consider price as a determining factor for purchases.

Topics covered include: marketing strategies that attract the 20 percent of the U.S. population that holds 70 percent of the affluence; the three chief wants of affluent boomers: life made easy, time saved, not being ripped off; how to tap into the boom in affluent boomers' spending and investing; implementing the ten emotional buy triggers the affluent buyer finds irresistible; developing a high-level, sophisticated positioning and marketing strategy that attracts the one in five households with the highest concentration of discretionary spending power; using direct mailing lists; using the power-language of membership to transform any product and service from ordinary to extraordinary; and increasing referrals with deliberate word-of-mouth marketing.

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Ebook Details
Pages: 428
Size: 2.6 MB
Publisher: Entrepreneur Press
Date published:   2015
ISBN: 9781613083093 (DRM-EPUB)

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This product is listed in the following categories:

Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics > Sales & Selling
Nonfiction > Business & Economics > Small Business

This author has products in the following categories:

Nonfiction > Business & Economics > Business Writing
Nonfiction > Business & Economics > Marketing
Nonfiction > Business & Economics
Nonfiction > Business & Economics > Home-based Businesses
Nonfiction > Business & Economics > Business Communication
Nonfiction > Business & Economics > Sales & Selling
Nonfiction > Business & Economics > Marketing > Direct
Nonfiction > Business & Economics > Management
Nonfiction > Business & Economics > Leadership
Nonfiction > Business & Economics > Time Management
Nonfiction > Business & Economics > Small Business
Nonfiction > Business & Economics > E-Commerce > Internet Marketing
Nonfiction > Computers > Internet > World Wide Web > Social Networking
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