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No Sweat: How the Simple Science of Motivation Can Bring You a Lifetime of Fitness

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by Michelle Segar
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No Sweat: How the Simple Science of Motivation Can Bring You a Lifetime of Fitness by Michelle Segar

Behavior expert Michelle Segar has devoted her career to the science of motivation. In No Sweat, she reveals that while "better health" or "weight loss" sound like strong incentives, human beings are hardwired to choose immediate gratification over delayed benefits. In other words, we're not going to exercise unless it makes us happy right now. So what's the solution? To achieve lasting fitness, we have to change our minds-before we can change our bodies. In No Sweat, Segar shows us how. Translating twenty years of research on exercise and motivation into a simple four-point program, she helps readers broaden their definition of exercise, find pleasure in physical activity, and discover realistic ways to fit it into their lives. Activities we enjoy, we repeat-making this evidence-based system more sustainable in the long run than a regimen of intense workouts. Even if we don't sweat, we really benefit.

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Ebook Details
Pages: 272
Size: 4.7 MB
Publisher: Amacom
Date published:   2015
ISBN: 9780814434864 (DRM-EPUB)

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This product is listed in the following categories:

Nonfiction > Self > Motivational & Inspirational
Nonfiction > Health & Fitness > Exercise
Nonfiction > Health & Fitness > Healthy Living

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